Under the DEPOT name, we currently operate over 530 stores in Germany, Austria and Switzerland. We have thus been able to establish ourselves as a provider of ideas for innovative furnishing and a supplier of home accessories, furniture, gifts and decorative items. We focus on a seasonally changing range of high-quality products that guarantee trendy, modern design with a feel-good factor. And on a wide range of innovative decoration ideas, which can be realized at customer-friendly calculated prices. The quality of our range and the accents we set with our design articles are well received: around 700,000 buyers choose us every month. And the number is constantly growing. DEPOT stores are now located in all major cities in Germany, and in addition we also offer our products through cooperations in various department and furniture stores. And of course, you can also purchase a large number of DEPOT items via the Internet, i.e. conveniently order online and have them delivered. Our decoration ideas and design accessories can be found at depot-online.de.
In 2004, Christian Gries developed what is now the market leader for decorative room fragrances in Europe: ipuro. A selection of exquisite, high-quality room fragrances with the highest aesthetic standards in product design. Fragrances have a great influence on mood and arouse special emotions. As the market leader for decorative room fragrances*, the brand achieves the highest sales* in this segment and is growing faster than the market as a whole**. The range currently includes the CLASSIC, EXCLUSIVE and LIMITED EDITION lines with diffusers in different sizes and scented candles, as well as the AIR PEARLS & AIR SONIC electronic room scenting concept. The CLASSICS portfolio consists of nine must-have products and ranges from airy-maritime to citrusy and floral-powdery fragrances. With extraordinary fragrance worlds, exquisite raw materials and high-quality finished bottles, the four EXCLUSIVES bring the craftsmanship of a perfumer to life. With the LIMITED EDITIONS, which are available for a limited time, seasonal trend themes are taken up and translated into inspiring fragrance moments. Through AIR PEARLS, room scent can be experienced everywhere and at any time. With the 4 electronic devices and a portfolio of 25 different fragrance capsules, ipuro demonstrates innovative strength in the segment of electronic room scenting. With this year's new products, ipuro once again demonstrates its expertise and unique flair for scent, form and color. With this year's product novelties AIR SONIC, ipuro once again proves its competence and unique flair for scent, form and color. With a selection of ten specially developed fragrance oils, the nine aroma diffusers form the perfect symbiosis of scent and well-being. Thanks to innovative ultrasonic technology, ipuro Air Sonic provides a gentle and pleasant aroma mist made of water and fragrances with essential oils - suitable for any mood. After nine successful years, the products in the ipuro Essentials collection will receive a successful facelift in the fall of 2020: an attractive packaging design, an environmentally friendly bottle cap, and modernly designed flacons will allow the 15 different fragrances to shine in new splendor. Thus, nothing more stands in the way of a uniform room fragrancing with optimal fragrance intensity. The ipuro Essentials fragrance line offers a variety of twelve best-selling and three trendy fragrances - from floral to fruity-fresh to tart and sweet. The product range of bestsellers includes diffusers, scented candles, car plugs, room sprays and gift sets. ipuro awakens emotions, touches the senses and is an integral part of everyday life. The values of ipuro continue to form the foundation and heart of the brand: ipuro stands for pure, innovative fragrance compositions that awaken emotions and touch the senses, created by experienced perfumers and based on exquisite raw materials and encased in puristic flacons. The perfect symbiosis of fragrance and design!
*source: Nielsen Market Track, Air Freshener, Application Reed Diffuser, Sales in €, Germany LEH+DM+C&C, MAT KW 48/2019 **source: Nielsen Market Track, air freshener, application reed diffuser, sales change, Germany LEH+DM+C&C, MAT KW 48/2019 vs. MAT KW 48/2018 vs. MAT KW 48/2017
With the "Rooms by DEPOT" brand, Gries Deco Company is creating a shop-in-shop concept specially designed for large-scale spaces. Rooms by DEPOT is a modular system that gives retail customers the opportunity to integrate an emotional, seasonal decor world into their homes. Thanks to the modular system, the sales area can be varied from 95sqm to 165sqm. A shopfitting system developed for Rooms and an in-house decoration team on site, provide the best possible support and a uniform overall appearance. Retail customers can thus put together individual decoration worlds on the basis of the available space and offer the consumer a competent concept in the segment. The range includes not only a basic assortment as well as the various rapidly changing seasonal collections with lots of decorating tips and creative ideas.
To ensure a uniform "look & feel", retailers are given weekly instructions in words and pictures and are supported in the presentation of their goods. They can choose between different service modules and thus integrate their employees in the area or commission the complete management of the area as a full service. The core competence of the decoration is always taken over by GDC. Rooms by DEPOT defines the product presentation as well as the product selection of the individual modules, takes care of the rotation of the changing assortments and the complete merchandise management. Throughout the year, more than 10,000 different articles are thus arranged in 40 themes and 80 updates and constantly reinvented. In addition to existing cooperations with Toom, Real, Kaufland, Bünting and Globus, Gries Deco Company is continuing on its expansion course with Rooms by DEPOT: currently, there are already 125 spaces, with further shop-in-shops scheduled to open in 2020.
"The growth of the Rooms by DEPOT brand is currently already far above expectations and will be pushed even harder in the coming years. We see great potential for up to 1,000 more spaces in the future over the next few years," says Christian Gries, Managing Director of GDC.